https://www.ontrackcmo.com/wp-content/uploads/2016/10/sales-enablement-kit_1.png 630 860 Bill https://www.ontrackcmo.com/wp-content/uploads/2017/01/OTCMO_logo_W-G_h@283pixW-2.png Bill2019-04-16 22:19:432019-04-16 22:21:33Sales Enablement Kit: Sell More SoftwareTuesday, January 1, 2019
Unconditional Money-Back Guarantee
When Microsoft introduced MS CRM 1.0 (now Dynamics 365 for Sales and Marketing) we introduced the first unconditional money back guarantee, featured in USA Today and major in-flight magazines. The offer included software license costs, consulting fees and even related hardware investments. Highly-targeted direct marketing activities filled out the campaign and generated over $1 million of revenue in year one.
The bold nature of the offer provided Microsoft a level of credibility from a 3rd party, which was extremely valuable given this was their first release of the product. As a result, the campaign prompted a 40% increase in leads from Microsoft to the partner making the offer.
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https://www.ontrackcmo.com/wp-content/uploads/2016/10/video1-1.png 457 696 Bill https://www.ontrackcmo.com/wp-content/uploads/2017/01/OTCMO_logo_W-G_h@283pixW-2.png Bill2016-10-15 17:24:422016-10-15 17:24:42Real World Scenarios in Manufacturing
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Sales Enablement Kit: Sell More Software16 April 2019 - 10:19 PM
Cracker Jacks, Cloud and Content Marketing24 March 2019 - 1:09 PM
Video Insights15 March 2019 - 10:48 PM
Executive Minicamp10 February 2019 - 2:31 AM
Content Marketing for Field Services Technology23 January 2019 - 9:34 AM
Unconditional Money-Back Guarantee1 January 2019 - 10:56 PM
Notes from the Field15 November 2018 - 3:30 PM
