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Bill2019-04-16 22:19:432019-04-16 22:21:33Sales Enablement Kit: Sell More SoftwareTuesday, January 1, 2019
Unconditional Money-Back Guarantee
When Microsoft introduced MS CRM 1.0 (now Dynamics 365 for Sales and Marketing) we introduced the first unconditional money back guarantee, featured in USA Today and major in-flight magazines. The offer included software license costs, consulting fees and even related hardware investments. Highly-targeted direct marketing activities filled out the campaign and generated over $1 million of revenue in year one.
The bold nature of the offer provided Microsoft a level of credibility from a 3rd party, which was extremely valuable given this was their first release of the product. As a result, the campaign prompted a 40% increase in leads from Microsoft to the partner making the offer.
Click on a thumbnail below to see more campaigns or visit our Content Library for more listings.
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Bill2019-04-16 22:19:432019-04-16 22:21:33Sales Enablement Kit: Sell More Software
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draad2019-03-24 13:09:442019-04-19 12:45:26Cracker Jacks, Cloud and Content Marketing
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Bill2019-03-15 22:48:052019-04-19 13:20:21Video Insights
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Bill2019-01-23 09:34:372019-04-19 13:34:45Content Marketing for Field Services Technology
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Bill2018-11-15 15:30:392019-04-17 12:00:02Notes from the Field
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Bill2018-10-18 07:49:012019-04-17 11:53:12ISV Rebranding
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Bill2018-05-20 02:37:252019-04-17 11:54:59Outpacing The Economy
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draad2018-03-01 13:06:342019-04-19 14:07:45Microsoft Dynamics Distinction in Marketing for Lead Generation
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Bill2017-10-16 01:07:052019-04-17 11:59:04Software Shootouts
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Bill2017-09-15 19:07:032019-04-17 11:59:31Manufacturing Know How Guides
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Bill2016-10-15 17:24:422016-10-15 17:24:42Real World Scenarios in Manufacturing
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draad2016-03-01 12:59:522019-04-23 09:32:01Industry Marketing is the Best Medicine – Healthcare ERPB2B Marketing Gallery
- Sales Enablement Kit: Sell More Software16 April 2019 - 10:19 PM
- Cracker Jacks, Cloud and Content Marketing24 March 2019 - 1:09 PM
- Video Insights15 March 2019 - 10:48 PM
Executive Minicamp10 February 2019 - 2:31 AM- Content Marketing for Field Services Technology23 January 2019 - 9:34 AM
- Unconditional Money-Back Guarantee1 January 2019 - 10:56 PM
- Notes from the Field15 November 2018 - 3:30 PM
