You can’t “work the plan” if you don’t have one.
OnTrack CMO can help you develop a professional annual marketing plan and budget that aligns with your strategy. Too often, marketers in this space do not have a seat at the management table and skip directly to event calendars or campaign planning. They allow the daily grind to drive their priorities.
An effective marketing plan for any technology company should align business strategy with investment levels, action plans and desired results. We build a quarterly milestone and review process into all of our plans and so adjustments can be made as needed.
We have found that too many marketing teams work in a reactionary mode. OnTrack CMO can keep you proactive with an aggressive, but sensible marketing plan that matches your resources and will keep you on track so your team focuses on the most important activities, quarter in and quarter out.
Other services your firm may benefit from:
Effective marketing doesn’t just happen.
Call us at +1 (800) 468-0636 or submit the short form below and we’ll get back to you within the day.