A software product launch doesn’t begin at T-1

We’ve launched new software solutions, cloud apps, services offerings and vendor programs.  The one thing we’ve learned for sure is that there is no cookie-cutter software product launch plan waiting for you in Excel.  Every company and every product are different, with unique buyers, benefits and challenges.  Some are license-based while others are accessed through cloud subscription (or both).  Some are enterprise, mid-market or SMB (or all).  It stands to reason that each solution deserves a different path before, during and after launch.

With careful planning and a clear understanding of how to enter a market and carve out a unique position, your solution can be another success story. Let OnTrack CMO help you build a launch roadmap that aligns with your corporate strategy and sales goals.

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