“If a craftsman wants to do good work, he must first sharpen his tools.”

― Confucius, The Analects

Sales Enablement Kit: Sell More Software

16 April 2019

Cracker Jacks, Cloud and Content Marketing

24 March 2019

An 18-month campaign was developed to create the brand and launch to the market. Internal resources as well as outsourced agency efforts poured into the project and a brand new division was launched.

Video Insights

15 March 2019

All episodes are written and designed to provide insights, build credibility and differentiate the company from the competition.

We hosted over 2,100 CXOs at major sporting venues from Soldier Field in Chicago to Twickenham Stadium in London. Microsoft co-funded the 10 city-tour that generated over $2.6 million in license sales within 180 days.

Digital Transformation Leadership Forum | OnTrack CMO

Content Marketing for Field Services Technology

23 January 2019

Unconditional Money-Back Guarantee

1 January 2019

Introduced the first unconditional money back guarantee for Dynamics CRM, featured in USA Today and major in-flight magazines.

Notes from the Field

15 November 2018

This thought-leadership campaign used internal crowdsourcing to capture the expertise of 40 industry experts presented in 12 volumes.

ISV Rebranding

18 October 2018

This was a comprehensive and complex rebranding project that included much more than a refresh of corporate logos, color palette, illustrations and photography. Individual icons were created to brand over 60 products.

Outpacing The Economy

20 May 2018

Multi-pronged, highly-personalized direct marketing programs generated over 200 selling opportunities.

Microsoft Dynamics Distinction in Marketing for Lead Generation

1 March 2018

The ultimate goal of this campaign was to drive $1M+ in software and services revenue and enhancing the company’s position in the professional services sector.

Software Shootouts

16 October 2017

More than 10,000 CFOs of mid-sized US companies attended one or more of these educational events. In just four hours, participants gained a comprehensive understanding of the strengths and weaknesses of all major mid-market solutions within their category of interest.

Manufacturing Know How Guides

15 September 2017

This eight-volume set of whitepapers presented in eMagazine format shared the experiences and best advice from a variety of industry SMEs and clients in the discrete manufacturing and food processing spaces.

Real World Scenarios in Manufacturing

15 October 2016

Microsoft Dynamics Convergence Tradeshow Marketing

1 March 2016

Pictures were taken using a Microsoft Surface tablet running photo booth software that automatically posted the pics to the company’s twitter and Facebook sites

Industry Marketing is the Best Medicine – Healthcare ERP