We hosted over 2,100 CXOs at major sporting venues from Soldier Field in Chicago to Twickenham Stadium in London. Microsoft co-funded the 10 city-tour that generated over $2.6 million in license sales within 180 days.
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This thought-leadership campaign used internal crowdsourcing to capture the expertise of 40 industry experts presented in 12 volumes.
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This was a comprehensive and complex rebranding project that included much more than a refresh of corporate logos, color palette, illustrations and photography. Individual icons were created to brand over 60 products.
Multi-pronged, highly-personalized direct marketing programs generated over 200 selling opportunities.
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The ultimate goal of this campaign was to drive $1M+ in software and services revenue and enhancing the company’s position in the professional services sector.
https://www.ontrackcmo.com/wp-content/uploads/2016/03/whiteboard-collage3-jpg.png344614draadhttps://www.ontrackcmo.com/wp-content/uploads/2021/04/ontrackcmo_logo_white-gray_website-300x58.pngdraad2018-03-01 13:06:342019-04-19 14:07:45Microsoft Dynamics Distinction in Marketing for Lead Generation
More than 10,000 CFOs of mid-sized US companies attended one or more of these educational events. In just four hours, participants gained a comprehensive understanding of the strengths and weaknesses of all major mid-market solutions within their category of interest.
This eight-volume set of whitepapers presented in eMagazine format shared the experiences and best advice from a variety of industry SMEs and clients in the discrete manufacturing and food processing spaces.
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To target the community hospital vertical, this campaign integrated three-dimensional direct mail, video and printed case studies, whitepapers, telemarketing, PR, collateral and a dedicated microsite to generate 348 leads and an $8.4M pipeline in 90 days.
https://www.ontrackcmo.com/wp-content/uploads/2016/03/epartnersmd.jpg594700draadhttps://www.ontrackcmo.com/wp-content/uploads/2021/04/ontrackcmo_logo_white-gray_website-300x58.pngdraad2016-03-01 12:59:522019-04-23 09:32:01Industry Marketing is the Best Medicine – Healthcare ERP
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About OnTrack CMO
OnTrack CMO provides proven senior marketing leadership to software developers and professional services firms for a fraction of the cost of hiring a full-time Chief Marketing Officer (CMO).
Software companies, resellers, systems integrators and even startups looking to launch the next Uber are a perfect match for Ontrack CMO.
Reach out today and let us help to get your marketing investment on the right track. +1 813-305-0887