We hosted over 2,100 CXOs at major sporting venues from Soldier Field in Chicago to Twickenham Stadium in London. Microsoft co-funded the 10 city-tour that generated over $2.6 million in license sales within 180 days.
Introduced the first unconditional money back guarantee for Dynamics CRM, featured in USA Today and major in-flight magazines.
Multi-pronged, highly-personalized direct marketing programs generated over 200 selling opportunities.
The ultimate goal of this campaign was to drive $1M+ in software and services revenue and enhancing the company’s position in the professional services sector.
More than 10,000 CFOs of mid-sized US companies attended one or more of these educational events. In just four hours, participants gained a comprehensive understanding of the strengths and weaknesses of all major mid-market solutions within their category of interest.
Pictures were taken using a Microsoft Surface tablet running photo booth software that automatically posted the pics to the company’s twitter and Facebook sites
To target the community hospital vertical, this campaign integrated three-dimensional direct mail, video and printed case studies, whitepapers, telemarketing, PR, collateral and a dedicated microsite to generate 348 leads and an $8.4M pipeline in 90 days.