OnTrack CMO
  • Home
  • Services
    • Marketing Workshop
    • Fractional CMO
    • Transformational
    • Campaign Development
  • Portfolio
  • About
  • Get Started
  • Menu
  • Linkedin
  • Twitter
Tuesday, March 1, 2016

Industry Marketing is the Best Medicine – Healthcare ERP

To maximize your relevance to any given market, you better be speaking their language and addressing their very specific pain points.  To target the community hospital vertical, this campaign integrated three-dimensional direct mail, video and printed case studies, whitepapers, telemarketing, PR, collateral and a dedicated microsite to generate 348 leads and an $8.4M pipeline in 90 days.

Success of this campaign was driven by close collaboration and ideation with product managers, sales, delivery and the executive team.  Each of these groups had a different take on the ultimate goals for the solution.  The launch campaign was used as catalyst to help all stakeholders align perception of the opportunity and agree on goals for success. As a top Florida Web Design Agency on DesignRush, we can create similar landing pages quickly and cost-effectively.

When this company was acquired some years later, this solution was considered a major asset in large part to the effective branding and marketing strategy created in during this campaign.

Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on Google+
  • Share on Linkedin
  • Share on Reddit
  • Share by Mail

Click on a thumbnail below to see more campaigns or visit our Content Library for more listings.

https://www.ontrackcmo.com/wp-content/uploads/2016/10/sales-enablement-kit_1.png 630 860 Bill https://www.ontrackcmo.com/wp-content/uploads/2021/04/ontrackcmo_logo_white-gray_website-300x58.png Bill2019-04-16 22:19:432019-04-16 22:21:33Sales Enablement Kit: Sell More Software
https://www.ontrackcmo.com/wp-content/uploads/2019/03/CCS_campaign_crackerjack.jpg 696 471 draad https://www.ontrackcmo.com/wp-content/uploads/2021/04/ontrackcmo_logo_white-gray_website-300x58.png draad2019-03-24 13:09:442019-04-19 12:45:26Cracker Jacks, Cloud and Content Marketing
https://www.ontrackcmo.com/wp-content/uploads/2019/03/video_supply-chain_1.jpg 571 1024 Bill https://www.ontrackcmo.com/wp-content/uploads/2021/04/ontrackcmo_logo_white-gray_website-300x58.png Bill2019-03-15 22:48:052019-04-19 13:20:21Video Insights
Digital Transformation Leadership Forum | OnTrack CMO
https://www.ontrackcmo.com/wp-content/uploads/2018/10/OTCMO_Leadership-Forum_clr-white.png 418 537 Bill https://www.ontrackcmo.com/wp-content/uploads/2021/04/ontrackcmo_logo_white-gray_website-300x58.png Bill2019-01-23 09:34:372019-04-19 13:34:45Content Marketing for Field Services Technology
https://www.ontrackcmo.com/wp-content/uploads/2016/10/notes-content-marketing-supplychain.png 251 320 Bill https://www.ontrackcmo.com/wp-content/uploads/2021/04/ontrackcmo_logo_white-gray_website-300x58.png Bill2018-11-15 15:30:392019-04-17 12:00:02Notes from the Field
https://www.ontrackcmo.com/wp-content/uploads/2019/04/TI-2016-Brand-Style-Guide.jpg 662 1000 Bill https://www.ontrackcmo.com/wp-content/uploads/2021/04/ontrackcmo_logo_white-gray_website-300x58.png Bill2018-10-18 07:49:012019-04-17 11:53:12ISV Rebranding
https://www.ontrackcmo.com/wp-content/uploads/2016/10/outpacing-the-economy-campaign.jpg 557 560 Bill https://www.ontrackcmo.com/wp-content/uploads/2021/04/ontrackcmo_logo_white-gray_website-300x58.png Bill2018-05-20 02:37:252019-04-17 11:54:59Outpacing The Economy
https://www.ontrackcmo.com/wp-content/uploads/2016/03/whiteboard-collage3-jpg.png 344 614 draad https://www.ontrackcmo.com/wp-content/uploads/2021/04/ontrackcmo_logo_white-gray_website-300x58.png draad2018-03-01 13:06:342019-04-19 14:07:45Microsoft Dynamics Distinction in Marketing for Lead Generation
https://www.ontrackcmo.com/wp-content/uploads/2016/10/software-shootout-lead-generation.jpg 404 620 Bill https://www.ontrackcmo.com/wp-content/uploads/2021/04/ontrackcmo_logo_white-gray_website-300x58.png Bill2017-10-16 01:07:052019-04-17 11:59:04Software Shootouts
https://www.ontrackcmo.com/wp-content/uploads/2016/10/Once-You-Know-How_6_lrg.png 200 272 Bill https://www.ontrackcmo.com/wp-content/uploads/2021/04/ontrackcmo_logo_white-gray_website-300x58.png Bill2017-09-15 19:07:032019-04-17 11:59:31Manufacturing Know How Guides
https://www.ontrackcmo.com/wp-content/uploads/2016/10/video1-1.png 457 696 Bill https://www.ontrackcmo.com/wp-content/uploads/2021/04/ontrackcmo_logo_white-gray_website-300x58.png Bill2016-10-15 17:24:422016-10-15 17:24:42Real World Scenarios in Manufacturing
https://www.ontrackcmo.com/wp-content/uploads/2016/03/epartnersmd.jpg 594 700 draad https://www.ontrackcmo.com/wp-content/uploads/2021/04/ontrackcmo_logo_white-gray_website-300x58.png draad2016-03-01 12:59:522019-04-23 09:32:01Industry Marketing is the Best Medicine – Healthcare ERP
PreviousNext

About OnTrack CMO

OnTrack CMO provides proven senior marketing leadership to software developers and professional services firms for a fraction of the cost of hiring a full-time Chief Marketing Officer (CMO).

Software companies, resellers, systems integrators and even startups looking to launch the next Uber are a perfect match for Ontrack CMO.

Reach out today and let us help to get your marketing investment on the right track. +1 813-305-0887

Learn More

B2B Marketing Gallery

  • Sales Enablement Kit: Sell More Software16 April 2019 - 10:19 PM
  • Cracker Jacks, Cloud and Content Marketing24 March 2019 - 1:09 PM
  • Video Insights15 March 2019 - 10:48 PM
  • Executive Minicamp10 February 2019 - 2:31 AM
  • Digital Transformation Leadership Forum | OnTrack CMOContent Marketing for Field Services Technology23 January 2019 - 9:34 AM
  • Unconditional Money-Back Guarantee1 January 2019 - 10:56 PM
  • Notes from the Field15 November 2018 - 3:30 PM
© Copyright - OnTrack CMO
Microsoft Dynamics Convergence Tradeshow Marketing
Scroll to top