The times they are a changin’
“Which campaigns work best?”. The question is rarely valid in today’s hyper-connected world. Attributing a new prospect to a single marketing event is dead. Effective demand campaigns today build sales pipelines through highly-integrated programs, relevant content and effective frequency. Buyer 2.0 has to find you! Over the past decade, marketing has evolved from a series of one-off events to a highly-orchestrated series of activities working in concert.
Demand campaigns may fill the top of your funnel, but the real measure of marketing success is what closes at the end of the day. That’s why OnTrack CMO demand programs always incorporate the middle funnel – nurture programs, lead qualification and lead management.
OnTrack CMO is available to review your current campaigns, develop fresh campaigns and even build out attribution models and lead management processes that drive higher conversions. Let us put our understanding of buyer behavior, effective marketing tactics and the software sales funnel to work for you.
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