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Sunday, March 24, 2019

Cracker Jacks, Cloud and Content Marketing

This project was developed at a world-class B2B technology consultancy that set sites on moving their business to the cloud.  Their systems integration, business applications consulting and software development business was growing 30-40% each year and they had developed an impressive foothold in a number of industries, but times were changing.  Businesses were moving their technology investments away from large license purchases to subscription contracts paid over many years.

The company invested millions in building out a state-of-the-art cloud infrastructure and was ready to crank up marketing investments to match.  An 18-month campaign was developed to create the brand and launch to the market. Internal resources as well as outsourced agency efforts poured into the project and a brand new division was launched. (Project was driven by owner of OnTrack CMO prior to establishment of OnTrack CMO as a business. Owner was working directly for client company at the time )

Below are examples of materials that were created:

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About OnTrack CMO

OnTrack CMO provides proven senior marketing leadership to software developers and professional services firms for a fraction of the cost of hiring a full-time Chief Marketing Officer (CMO).

Software companies, resellers, systems integrators and even startups looking to launch the next Uber are a perfect match for Ontrack CMO.

Reach out today and let us help to get your marketing investment on the right track. +1 813-305-0887

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B2B Marketing Gallery

  • Sales Enablement Kit: Sell More Software16 April 2019 - 10:19 PM
  • Cracker Jacks, Cloud and Content Marketing24 March 2019 - 1:09 PM
  • Video Insights15 March 2019 - 10:48 PM
  • Executive Minicamp10 February 2019 - 2:31 AM
  • Digital Transformation Leadership Forum | OnTrack CMOContent Marketing for Field Services Technology23 January 2019 - 9:34 AM
  • Unconditional Money-Back Guarantee1 January 2019 - 10:56 PM
  • Notes from the Field15 November 2018 - 3:30 PM
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