Content marketing is not only about what you write and how you share it. It is about “who” wrote it. In this case, out client is seeking to position their company as thought leaders in the are of “Field Services Technology” and as a close partner with Microsoft. We created an eBook based on interviews […]
We hosted over 2,100 CXOs at major sporting venues from Soldier Field in Chicago to Twickenham Stadium in London. Microsoft co-funded the 10 city-tour that generated over $2.6 million in license sales within 180 days.
This thought-leadership campaign used internal crowdsourcing to capture the expertise of 40 industry experts presented in 12 volumes.