This was a comprehensive and complex rebranding project that included much more than a refresh of corporate logos, color palette, illustrations and photography. Individual icons were created to brand over 60 products.
https://www.ontrackcmo.com/wp-content/uploads/2016/10/TI-2016-Brand-Style-Guide.png 850 1284 Bill Anderson http://ontrackcmo.com/wp-content/uploads/2017/01/OTCMO_logo_W-G_h@283pixW-2.png Bill Anderson2016-10-16 07:49:012016-12-30 20:32:45ISV Rebranding
https://www.ontrackcmo.com/wp-content/uploads/2016/10/sales-enablement-kit_1.png 630 860 Bill Anderson http://ontrackcmo.com/wp-content/uploads/2017/01/OTCMO_logo_W-G_h@283pixW-2.png Bill Anderson2016-10-15 18:26:232016-12-30 20:17:51Sell More Software: Sales Enablement Kit
This all-in-one battle card and sales resource library enabled 90+ sales and presales resources worldwide to access end-to-end knowledge of 14 proprietary software products.