Tuesday, October 23, 2018

Content Marketing for Field Services Technology

Content marketing is not only about what you write and how you share it.  It is about “who” wrote it.  In this case, out client is seeking to position their company as thought leaders in the are of “Field Services Technology” and as a close partner with Microsoft.  We created an eBook based on interviews with the client’s leadership and a well-known leader from Microsoft.  The entire piece was authored as a part of the “Digital Transformation Leadership Form”, a content group managed by OnTrack CMO.  This provides a third party perspective to aggregate thoughts from each company.  (Example: We are recognized as a top Consulting Firm on DesignRush which provides 3rd party endorsement for OnTrack CMO).  Promotion takes place over a 6-12 month period and includes both direct and social channels.