This was a comprehensive and complex rebranding project that included much more than a refresh of corporate logos, color palette, illustrations and photography. Individual icons were created to brand over 60 products.
We hosted over 2,100 CXOs at major sporting venues from Soldier Field in Chicago to Twickenham Stadium in London. Microsoft co-funded the 10 city-tour that generated over $2.6 million in license sales within 180 days.
More than 10,000 CFOs of mid-sized US companies attended one or more of these educational events. In just four hours, participants gained a comprehensive understanding of the strengths and weaknesses of all major mid-market solutions within their category of interest.
This eight-volume set of whitepapers presented in eMagazine format shared the experiences and best advice from a variety of industry SMEs and clients in the discrete manufacturing and food processing spaces.
http://www.ontrackcmo.com/wp-content/uploads/2016/10/Once-You-Know-How_6_lrg.png200272Bill Andersonhttp://ontrackcmo.com/wp-content/uploads/2017/01/OTCMO_logo_W-G_h@283pixW-2.pngBill Anderson2016-10-15 19:07:032016-12-30 20:16:17Manufacturing Know How Guides
http://www.ontrackcmo.com/wp-content/uploads/2016/10/video1-1.png457696Bill Andersonhttp://ontrackcmo.com/wp-content/uploads/2017/01/OTCMO_logo_W-G_h@283pixW-2.pngBill Anderson2016-10-15 17:24:422016-10-15 20:57:46Real World Scenarios in Manufacturing
This thought-leadership campaign used internal crowdsourcing to capture the expertise of 40 industry experts presented in 12 volumes.
http://www.ontrackcmo.com/wp-content/uploads/2016/10/notes-content-marketing-supplychain.png251320Bill Andersonhttp://ontrackcmo.com/wp-content/uploads/2017/01/OTCMO_logo_W-G_h@283pixW-2.pngBill Anderson2016-10-15 15:30:392016-12-30 20:23:12Notes from the Field
The ultimate goal of this campaign was to drive $1M+ in software and services revenue and enhancing the company’s position in the professional services sector.
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To target the community hospital vertical, this campaign integrated three-dimensional direct mail, video and printed case studies, whitepapers, telemarketing, PR, collateral and a dedicated microsite to generate 348 leads and an $8.4M pipeline in 90 days.
http://www.ontrackcmo.com/wp-content/uploads/2016/03/epartnersmd.jpg594700draadhttp://ontrackcmo.com/wp-content/uploads/2017/01/OTCMO_logo_W-G_h@283pixW-2.pngdraad2016-03-01 12:59:522016-12-30 20:25:16Industry Marketing is the Best Medicine – Healthcare ERP
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About OnTrack CMO
OnTrack CMO provides proven senior marketing leadership to software developers and professional services firms for a fraction of the cost of hiring a full-time Chief Marketing Officer (CMO).
Software companies, resellers, systems integrators and even startups looking to launch the next Uber are a perfect match for Ontrack CMO.
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