An 18-month campaign was developed to create the brand and launch to the market. Internal resources as well as outsourced agency efforts poured into the project and a brand new division was launched.
This author has yet to write their bio.Meanwhile lets just say that we are proud draad contributed a whooping 4 entries.
Entries by draad
The ultimate goal of this campaign was to drive $1M+ in software and services revenue and enhancing the company’s position in the professional services sector.
Pictures were taken using a Microsoft Surface tablet running photo booth software that automatically posted the pics to the company’s twitter and Facebook sites
To target the community hospital vertical, this campaign integrated three-dimensional direct mail, video and printed case studies, whitepapers, telemarketing, PR, collateral and a dedicated microsite to generate 348 leads and an $8.4M pipeline in 90 days.
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B2B Marketing Gallery
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