This was a comprehensive and complex rebranding project that included much more than a refresh of corporate logos, color palette, illustrations and photography. Individual icons were created to brand over 60 products.
About Bill Anderson
This author has yet to write their bio.Meanwhile lets just say that we are proud Bill Anderson contributed a whooping 10 entries.
Entries by Bill Anderson
Multi-pronged, highly-personalized direct marketing programs generated over 200 selling opportunities.
We hosted over 2,100 CXOs at major sporting venues from Soldier Field in Chicago to Twickenham Stadium in London. Microsoft co-funded the 10 city-tour that generated over $2.6 million in license sales within 180 days.
More than 10,000 CFOs of mid-sized US companies attended one or more of these educational events. In just four hours, participants gained a comprehensive understanding of the strengths and weaknesses of all major mid-market solutions within their category of interest.
Introduced the first unconditional money back guarantee for Dynamics CRM, featured in USA Today and major in-flight magazines.
All episodes are written and designed to provide insights, build credibility and differentiate the company from the competition.
This eight-volume set of whitepapers presented in eMagazine format shared the experiences and best advice from a variety of industry SMEs and clients in the discrete manufacturing and food processing spaces.
This all-in-one battle card and sales resource library enabled 90+ sales and presales resources worldwide to access end-to-end knowledge of 14 proprietary software products.
This thought-leadership campaign used internal crowdsourcing to capture the expertise of 40 industry experts presented in 12 volumes.
About OnTrack CMO
OnTrack CMO provides proven senior marketing leadership to software developers and professional services firms for a fraction of the cost of hiring a full-time Chief Marketing Officer (CMO).
Software companies, resellers, systems integrators and even startups looking to launch the next Uber are a perfect match for Ontrack CMO.
Reach out today and let us help to get your marketing investment on the right track. +1 (800) 468-0636
B2B Marketing Gallery
- ISV RebrandingOctober 16, 2016 - 7:49 AM
- Outpacing The EconomyOctober 16, 2016 - 2:37 AM
- Executive MinicampOctober 16, 2016 - 2:31 AM
- Software ShootoutsOctober 16, 2016 - 1:07 AM
- Unconditional Money-Back GuaranteeOctober 15, 2016 - 10:56 PM
- Video InsightsOctober 15, 2016 - 10:48 PM
- Manufacturing Know How GuidesOctober 15, 2016 - 7:07 PM